Published date: October 27, 2022. 21:10
A product roadmap is a high-level, strategic document that outlines the key features and milestones for a product over a given period of time. It is a living document that should be regularly updated as the product and market evolves.
There are a few key things to keep in mind when creating a product roadmap:
1. Keep it high level: A product roadmap should not get bogged down in the details. It should be a high-level overview of the key features and milestones for the product.
2. Be flexible: A product roadmap is a living document and should be updated regularly as the product and market evolves. It should not be set in stone.
3. Align with strategy: A product roadmap should be aligned with the overall business strategy. It should answer the question: how does this product contribute to our overall business goals?
4. Get input from stakeholders: A product roadmap should not be created in a vacuum. It should be created with input from stakeholders such as the product team, sales, marketing, and support.
5. Make it visual: A product roadmap should be visual, easy to understand, and shareable. One way to do this is to create a roadmap in a tool like productboard.
Now that we've covered the basics of what a product roadmap is, let's take a look at how to create one.
1. Define your product vision
The first step in creating a product roadmap is to define your product vision. This is a high-level statement that describes what you want your product to achieve.
Your product vision should be ambitious but achievable. It should also be aligned with your overall business goals.
For example, the product vision for productboard is:
"To help companies build great products."
2. Set your roadmap goals
Once you have defined your product vision, you need to set your roadmap goals. These are the specific objectives you want to achieve with your product roadmap.
Your roadmap goals should be aligned with your product vision. They should also be specific, measurable, achievable, relevant, and time-bound (SMART).
Some examples of roadmap goals could be:
- Increase user adoption of the product by X%
- Launch new feature X
- Reduce churn by X%
3. Identify your key product features
After you have set your roadmap goals, you need to identify the key product features that will help you achieve those goals.
Your key product features should be aligned with your roadmap goals. They should also be prioritized based on business value, technical feasibility, and user need.
Some examples of key product features could be:
- A new onboarding flow for new users
- A redesign of the user interface
- A new pricing model
4. Create your product roadmap
Once you have identified your key product features, you are ready to create your product roadmap.
There are a few different ways to format a product roadmap. The most important thing is to make it visual, easy to understand, and shareable.
One way to do this is to create a roadmap in a tool like productboard. productboard allows you to visualize your roadmap, track progress, and collaborate with stakeholders.
Another way to format your roadmap is to use a roadmap template. This can be a simple Excel spreadsheet or a more sophisticated tool like Roadmunk.
5. Update your product roadmap regularly
As your product and the market evolves, you will need to update your product roadmap regularly. This could be monthly, quarterly, or as needed.
Some things to keep in mind when updating your roadmap:
- Adjust priorities: As your product and the market evolves, your priorities will change. Be sure to adjust your roadmap accordingly.
- Add new features: As you come up with new ideas or receive feedback from users, you may want to add new features to your roadmap.
- Remove features: As your product evolves, you may find that some features are no longer needed. Be sure to remove them from your roadmap.
- Update timeline: As you get a better understanding of how long it will take to develop certain features, you may need to update the timeline on your roadmap.