Published date: October 27, 2022. 20:52
The history of marketing can be traced back to the early days of civilization. Egyptians used papyrus to make sales messages and wall posters. Commercial messages and wall posters were found in the ruins of Pompeii. As civilizations progressed, so did the techniques for marketing.
The first recorded use of the term “marketing” was in 1590. It was used in a book by Thomas Nashe, a British playwright and poet. In his book, entitled The Unfortunate Traveller, or The Life Of Jack Wilton, Nashe wrote about a “marketing man”.
The first use of the term “marketing mix” was in an article by E. Jerome McCarthy, published in 1960. McCarthy, a professor at Michigan State University, proposed the 4 Ps of marketing: product, price, place, and promotion.
The history of marketing is often divided into 5 eras:
1. The production era
2. The sales era
3. The marketing department era
4. The relationship marketing era
5. The digital era
The production era is the earliest era of marketing. It began with the industrial revolution in the late 1700s. During this time, manufacturers focused on mass production of goods. They did not focus on selling their products to consumers.
The sales era began in the late 1800s. This is when manufacturers started to focus on selling their products to consumers. The first retail store was opened in 1846. The first advertising agency was opened in 1869.
The marketing department era began in the early 1900s. This is when companies started to create departments devoted to marketing. The first marketing research department was created in 1906.
The relationship marketing era began in the 1970s. This is when companies started to focus on creating long-term relationships with their customers. The first loyalty program was created in 1981.
The digital era began in the 1990s. This is when marketing started to move online. The first website was created in 1991. The first online banner ad was created in 1994.