Published date: October 27, 2022. 20:52
As anyone who’s ever been to a supermarket knows, marketing is everywhere. It’s the reason why you’ll find certain products at the eye level, while others are relegated to the shelves. It’s also the reason you might buy a product even though you don’t really need it.
Marketing is so powerful that it has the ability to influence our behavior, even when we’re not aware of it.
Here are three ways that marketing can influence consumers:
1. By Playing on Emotions
One of the most common ways that marketers influence consumers is by playing on their emotions. They use techniques like fearmongering or guilt to get us to buy their products.
For example, have you ever seen an ad that shows a mother holding her sick child? The ad might say something like, “If you don’t buy our product, your child could get sick like this.”
They’re trying to tap into our emotions of fear and guilt to get us to buy their product.
2. By Creating a Sense of Urgency
Another way that marketers influence consumers is by creating a sense of urgency. They do this by using phrases like “limited time only” or “while supplies last.”
They’re trying to get us to act now before it’s too late. They’re also trying to tap into our FOMO (fear of missing out).
3. By Offering a Freebie
Who doesn’t love a freebie? Marketers know that we love free stuff and they’ll often use it to influence our behavior.
For example, have you ever seen an ad for a free trial of a product? They’re hoping that you’ll like the product so much that you’ll continue to use it after the free trial period is over.
Marketers are constantly trying to find new ways to influence our behavior. And, unfortunately, we’re not always aware of it. But, if we’re aware of the techniques they use, we can be more mindful of our actions and make better choices.